Thursday, December 2, 2010



Giga Pudding is a make-your-own candy kit manufactured by Japanese toy company Takara Tomy (available for purchase here). While commercials for the product have been circulating the English web for its kitsch value, its popularity skyrocketed on the evening of November 30th, 2010, when 4chan’s moderators decided to embed a clip of Giga Pudding commercial across the individual imageboards, not to mention the wordfilter that turned all user posts into an endless sequence of “PUDDI,” a piece of lyrics (presumably short for “pudding”) repeatedly heard in the commercial.
Aided by 4chan’s high traffic volume and the wordfilter effectively blocking all text-based discussions, Giga Pudding became the subject of internet meme overnight, spawning hundreds of derivative images and the spam-like comments of “PUDDI” eventually spreading over to other websites.

And then...


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