JeongMee Yoon is doing her thesis on the cultural preference of pink for girls and blue for boys. She is interested in examining the intersection of culture, ethnicity, gender, consumerism, urbanisation, globalisation and the new capitalism and BLAH BLAH BLAH...
She's taken freaking cute photos of little kids and all their cute stuff!! AWESOME!!!
Gender stereotyping has never been cuter.
Actually, some of Yoon's stuff is quite interesting:
"Pink was once a color associated with masculinity, considered to be a watered down red and held the power associated with that color. In 1914, The Sunday Sentinel, an American newspaper, advised mothers to “use pink for the boy and blue for the girl, if you are a follower of convention.” The change to pink for girls and blue for boys happened in America and elsewhere only after World War II. As modern society entered twentieth century political correctness, the concept of gender equality emerged and, as a result, reversed the perspective on the colors associated with each gender as well as the superficial connections that attached to them . Today, with the effects of advertising on consumer preferences, these color customs are a worldwide standard."
Check out her Pink and Blue Project site.